Document Management in High Tech and Communications

January 17th Financial Times article highlights that some tech companies are cautious due to the looming recession and uncertain financial times.   The stock market reported the tech sectors’ January start was the worst in years…During uncertain times most tech companies are looking for increased efficiency, more areas of variable cost, and to leverage the latent value of their suppliers.

Tech companies should take a hard look at marketing spend, specifically the creation of marketing and sales materials as an opportunity to improve efficiency. Marketing spend is about 2% of the companies revenues representing a substantial opportunity.

Marketing and advertising providers typically bundle costs and may lack expertise in all areas of this business process: from material development, translation, web presentment, printing, and fulfillment.  Many tech companies are engaging experts in enterprise document processes to implement assessments of these costs and processes.  They believe that this is an area to improve effciency as well as improve their communications to the growing number of clients and channels that represent their complex market.