Economic conditions will expand the high-tech sectors use of outsourcing strategies
The current market volatility and economic risk will require tech companies to curtail expenditures in general and administrative functions. They will look to increase their internal outsourcing portfolio to create access to scalability without investment in labor and capital. High-Tech companies will embrace the new wave of more complex services that can deliver cost reduction and business transformation. Phil Fersht, IT Services and Outsourcing blog agrees. Tech companies will target business processes that provide cost savings but also accelerate global growth (Business Week stated that tech companies with 50% of their revenues outside the US are better positioned).
I predict that in 2008 more and more CIO’s and CMO’s will collaborate and engage Document Outsourcing Providers to focus on marketing and sales document processes. Document Outsourcing provides services in support of the entire document lifecycle from creation, to management and delivery of marketing and sales documents.
In the high-tech industry it’s about getting new products and services to market, reaching new clients with new opportunities, and finding new ways to collaborate with employees and channels. Tech companies customize client communications with industry, role based and account based messages by leveraging existing client data. Web and print based marketing and sales materials are integral to driving client acquisition and pipeline development.
Outsourcing will improve financial transparency & engineering, speed and cost of implementation, and remove the burdens of specialized skill acquisition. Outsourcing fosters a more controlled operating environment, improves level of service, and increases the efficiency and effectiveness of marketing spend. The CIO’s and CMO’s can demonstrate business alignment with this strategy. So my theme is still the same from my previous blog. Companies need to look at cost structures and processes for marketing communications. Customization of the message, speed of message delivery, and cost efficiencies are keys for marketing and sales to deliver “results” in 2008. Document Outsourcing is a way to get there!
Outsourcing is the way to go but doing so with closed eyes wont suffice..A company must know how to play its cards well in order to take full advantage of outsourcing..specially document outsourcing..
Agreed, there is a lot of focus on ITO, BPO and clients are knowledgable about selecting and managing these Service Providers. Document Outsourcing is an emerging opportunity for business transformation and cost reduction so partnering with a provider with expertise in technology, processes, and global delivery is critical to take full advantage…